Join John Arnold for an in-depth discussion in this video Evaluating click-through data, part of Email Marketing Basics.
Email marketing doesn't end when your email gets delivered.…In fact, that's when things really start to get interesting.…In this section of the course I explain how to know who is opening and clicking…on your emails and how to use the data to improve your email marketing results.…Email tracking requires some serious HTML programming, or you can just use an…email marketing provider with built-in tracking and reporting to show you who is…opening and clicking on your emails.…Once you have tracking capabilities in your emails, you need to understand what…it means when your reports show opens and clicks.…
An opened email, according to an email tracking report, means that the person…who received the email enabled the images in the email to display or clicked…a link in the email.…No images? No open counted on the tracking report.…This is important to understand, because a lot of people read emails without…enabling the images or clicking on any links.…Use your open right as a guide to see how many people were interested enough in…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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