Evaluating click-through data


show more Evaluating click-through data provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Evaluating click-through data

Email marketing doesn't end when your email gets delivered. In fact, that's when things really start to get interesting. In this section of the course I explain how to know who is opening and clicking on your emails and how to use the data to improve your email marketing results. Email tracking requires some serious HTML programming, or you can just use an email marketing provider with built-in tracking and reporting to show you who is opening and clicking on your emails. Once you have tracking capabilities in your emails, you need to understand what it means when your reports show opens and clicks.

An opened email, according to an email tracking report, means that the person who received the email enabled the images in the email to display or clicked a link in the email. No images? No open counted on the tracking report. This is important to understand, because a lot of people read emails without enabling the images or clicking on any links. Use your open right as a guide to see ...

Evaluating click-through data
Video duration: 2m 47s 56m 58s Appropriate for all Updated Nov 12, 2012

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Evaluating click-through data provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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