Join John Arnold for an in-depth discussion in this video Deciding on a format , part of Learning Email Marketing.
When marketers refer to the format of an email, it means that the layout, the…content, and the purpose of a particular email work together visually and…functionally as a unit.…For example, a newsletter is an email format. So is a promotion, an event…invitation, and a holiday greeting.…This section of the course explains the email formats that you can choose from…to run a successful email marketing strategy.…It's important to use a variety of email formats in your strategy for two reasons.…First, people respond to different formats in different ways.…
For example, many people wait to read an email that looks like a newsletter,…while an email that looks like an urgent announcement is more likely to get…immediate attention.…While getting immediate attention from every email might sound like a good…strategy, the reality is that urgency wears off if you use the same email…formats for all your communications. Which brings me to the second reason to use…a variety of formats.…You need as many formats as you have reasons to communicate.…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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