Join John Arnold for an in-depth discussion in this video Creating valuable information, part of Email Marketing Basics.
The information you send in an email has to be valuable on a consistent basis or…your subscribers will quickly become un-subscribers.…While it's great to send offers and incentives to make your emails more…valuable, some of your email content needs to be inherently valuable as well.…That's because typically only a small portion of your prospects and customers…are ready to buy when they receive one of your emails.…If you limit your email content to promotions and offers, your emails will be…irrelevant to the majority of subscribers.…Now, here are some examples of content that can add to the inherent value of your emails.…
Information about products, services, or your company can be valuable,…especially for new prospects or people who are interested in learning about new…products or the latest trends.…Tips and advice can be valuable if buying your products and services involve…research, expertise, or sound reasoning.…Tips and advice can come from you or your employees or you can feature tips and…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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