Creating valuable information


show more Creating valuable information provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Creating valuable information

The information you send in an email has to be valuable on a consistent basis or your subscribers will quickly become un-subscribers. While it's great to send offers and incentives to make your emails more valuable, some of your email content needs to be inherently valuable as well. That's because typically only a small portion of your prospects and customers are ready to buy when they receive one of your emails. If you limit your email content to promotions and offers, your emails will be irrelevant to the majority of subscribers. Now, here are some examples of content that can add to the inherent value of your emails.

Information about products, services, or your company can be valuable, especially for new prospects or people who are interested in learning about new products or the latest trends. Tips and advice can be valuable if buying your products and services involve research, expertise, or sound reasoning. Tips and advice can come from you or your employees or you can fea...

Creating valuable information
Video duration: 2m 12s 56m 58s Appropriate for all Updated Nov 12, 2012

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Creating valuable information provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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