Join John Arnold for an in-depth discussion in this video Creating a mobile-friendly design, part of Email Marketing Basics.
Lots of people check and read their emails on mobile devices such as…smartphones and tablet devices, so it's important to consider these devices…when creating marketing emails.…Specifically, there are three things to consider when you send emails to people…who are likely to read them on mobile devices.…First is the fact that most people access the same email inbox with smartphones,…tablets, and computers, so you shouldn't design emails for smartphones without…thinking about how the designs will work on computers and tablets.…
Second is the usefulness of your email content to a person on a mobile device.…When people are using mobile devices to read email, they are more likely to be…sorting through emails and deciding what to open now, what to save for later,…and what to delete immediately.…The more useful your email is in a mobile context, the more likely your email…will be opened immediately or saved for later use.…For example, if your email contains a coupon that the recipient can show in a…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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