Join John Arnold for an in-depth discussion in this video Creating a layout, part of Email Marketing Basics.
Laying out your content in an email usually requires building tables in HTML and…using Cascading Style Sheets or CSS to tell your recipient's computer how to…display your content.…If you're not interested in programming your own layouts, you can use…pre-designed email templates that are ready to receive your text, images,…links, and other content.…Email templates are available from email marketing providers.…Many providers include templates that are ready to use as is, as well as…templates that can be highly customized without any knowledge of HTML.…
Content that draws the eye to a specific section of your email are called visual…anchors, because the content acts like an anchor that causes the eyes to stop on…that content while scanning through the email.…Visual anchors include the following types of content:…images, headlines, links, icons, divider lines, background colors, and borders.…When laying out your content, the most important content should reside in the…upper-left quadrant of your email, because most people start scanning an…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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