Creating content for email campaigns


show more Creating content for email campaigns provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters show less
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Creating content for email campaigns

Once you plan your email marketing efforts, the next step is to make sure you'll have enough content for your readers. Great content doesn't happen by magic. It also requires careful planning and realistic goals. The first step to creating great contents is to be realistic about what you can and cannot do. You may want to send a weekly email on newsletter, for example, but only have time to publish once a month. It's better to plan for content once a month than to fail to publish, or barely publish, once a week. The second key step is to find a way to organize content you do want to create.

Your choices are paper or calendar or spreadsheet. If you use paper, you want to have a single sheet of paper for each email you send, and on each piece of paper you write down these story ideas and any details you need, like URLs and so forth. If you use calendars, it's pretty much the same way. For each date on the calendar that you plan to send an email, you write out the information, ...

Creating content for email campaigns
Video duration: 2m 34s 2h 24m Appropriate for all

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Creating content for email campaigns provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters

Subjects:
Business Web Marketing
Software:
HTML
Author:
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