Join John Arnold for an in-depth discussion in this video Collecting information, part of Email Marketing Basics.
In this section of the course I show you how to collect email addresses to…build your email list.…If you haven't already, make sure you first view the previous section on…permission before watching the rest of this section.…Now, when it comes to actually collecting emails, there are five basic ways to…ask people to join your email list.…The first way to collect email addresses is by providing an online sign-up form…to your website visitors.…You should put the sign-up form or a link to the sign-up form on every page of…your website, not just the homepage, because you never know when someone will…enter your website or exit your website.…
The second way to collect email addresses is to collect email addresses…from people in person.…When someone calls your business on the phone, ask if he or she would like to…join the email list to receive information about the topic of the call.…When you attend networking events or trade shows and when you meet people for…appointments, ask everyone to join your email list.…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.