Coding email versus coding web pages


show more Coding email versus coding web pages provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters show less
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Coding email versus coding web pages

Before you begin coding an HTML email, it's important to keep in mind these critical differences between HTML email and web pages. For example, in an HTML email, all CSS is coded inline down to the lowest possible level as table data cells, paragraph tags, image tags, and so forth. In a web page, however, all your CSS can be rolled up neatly into one or more style sheets. And HTML uses nested HTML table layouts, while web pages use div layouts with CSS.

Emails cannot have JavaScript, and image links must be absolute, with images stored on a remote server. Your fonts in an email also are limited to Arial, Helvetica, Times New Roman, and whatever might be on the reader's computer. It's a very, very small set. With web pages, almost any font is possible if you use services like TypeKit. Email software often is not standards compliant and you need to keep that in mind when you make choices about what to use with CSS or HTML.

If you keep these differences in mind as you code HTML e...

Coding email versus coding web pages
Video duration: 1m 14s 2h 24m Appropriate for all

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Coding email versus coding web pages provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters

Subjects:
Business Web Marketing
Software:
HTML
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