Join John Arnold for an in-depth discussion in this video Branding consistently, part of Email Marketing Basics.
You need to pay attention to the way your emails look, because your audience…pays attention or not depending on the design choices you make in each email.…The first rule of email design is to make sure your email designs are a good…match with your other marketing media.…For example, when someone visits your website and signs up for your email list,…they might not recognize your emails if they look completely different from your website.…To ensure a good match between your email designs and your other marketing…designs, follow these guidelines.…
Include your logo in all your emails.…Use colors that match your logo for backgrounds, borders, and fonts.…And when you send a promotion that suggests the use of colors outside your…brand, such as of running a Halloween promotion with black and orange, just make…sure to work the promotional colors into your brand instead of replacing your…brand with the promotion.…Also, use the same type of images in all your emails.…For example, there's a big difference between the look of stock photography and…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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