Join John Arnold for an in-depth discussion in this video Becoming an appreciated email sender, part of Email Marketing Basics.
There are laws against unsolicited email or spam because people hate it.…Since hate is not a buying emotion and the government makes the rules, here's…what you need to know to become an appreciated email sender.…Let's start with the law.…Now, what I'm about to say is not legal advice in any way, shape, or form.…It's just a summary of possible issues.…Use a licensed attorney to make sure you follow the law when it comes to email marketing.…And the main law governing commercial email is known as the CAN-SPAM Act.…
You should read and comply with all parts of the CAN-SPAM Act, but here are…the major guidelines.…First and foremost, you need a relationship of affirmative consent between your…business and anyone to whom you send a marketing email.…You also need to provide a simple and free way for your subscribers to opt out…of receiving future emails.…The industry standard is one or two clicks to unsubscribe.…Also, make sure the information in your email is true and accurate.…You are not allowed to fake your from line, use misleading subject lines, or…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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