Becoming an appreciated email sender


show more Becoming an appreciated email sender provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Becoming an appreciated email sender

There are laws against unsolicited email or spam because people hate it. Since hate is not a buying emotion and the government makes the rules, here's what you need to know to become an appreciated email sender. Let's start with the law. Now, what I'm about to say is not legal advice in any way, shape, or form. It's just a summary of possible issues. Use a licensed attorney to make sure you follow the law when it comes to email marketing. And the main law governing commercial email is known as the CAN-SPAM Act.

You should read and comply with all parts of the CAN-SPAM Act, but here are the major guidelines. First and foremost, you need a relationship of affirmative consent between your business and anyone to whom you send a marketing email. You also need to provide a simple and free way for your subscribers to opt out of receiving future emails. The industry standard is one or two clicks to unsubscribe. Also, make sure the information in your email is true and accurate. You...

Becoming an appreciated email sender
Video duration: 2m 24s 56m 58s Appropriate for all Updated Nov 12, 2012

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Becoming an appreciated email sender provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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