Join John Arnold for an in-depth discussion in this video Avoiding getting caught by filters, part of Email Marketing Basics.
In this section of the course I explain email filters and how to avoid them…as often as possible.…Actually, email filters aren't always negative.…Some people set up filters to sort emails into different folders to keep…their emails organized.…The filters you want to avoid are the types that sort emails into a junk or spam folder.…Some junk filters are set by users who want to block attachments, profanity,…or specific senders.…But most filters are set by email companies that want to protect their customers…from malicious content, spam, and other unwanted emails.…
To steer clear of as many automatic spam filters as possible, you should…first check your email content for anything that shares the characteristics…of a typical spam email.…Examples include subject lines with all capital letters, attachments, and…profanity, or certain words that are common in spam emails.…Spam emails and legitimate emails often share similar characteristics, so I…recommend using an email service provider with a spam check feature that scans…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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