Avoiding getting caught by filters


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Avoiding getting caught by filters

In this section of the course I explain email filters and how to avoid them as often as possible. Actually, email filters aren't always negative. Some people set up filters to sort emails into different folders to keep their emails organized. The filters you want to avoid are the types that sort emails into a junk or spam folder. Some junk filters are set by users who want to block attachments, profanity, or specific senders. But most filters are set by email companies that want to protect their customers from malicious content, spam, and other unwanted emails.

To steer clear of as many automatic spam filters as possible, you should first check your email content for anything that shares the characteristics of a typical spam email. Examples include subject lines with all capital letters, attachments, and profanity, or certain words that are common in spam emails. Spam emails and legitimate emails often share similar characteristics, so I recommend using an email service provider with a...

Avoiding getting caught by filters
Video duration: 2m 40s 56m 58s Appropriate for all Updated Nov 12, 2012

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Avoiding getting caught by filters provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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