Join John Arnold for an in-depth discussion in this video Automating your email marketing, part of Email Marketing Basics.
One of the best features of email marketing is the ability to automate your…marketing communications.…This section of the course shows you two ways to send automated emails to…prospects and customers.…You need an email marketing provider or a really good programmer to help you…with email automation.…Some automation scenarios are simple and some are simple conceptually, but…they're very sophisticated technically.…After viewing this section of the course, you'll know what type of automation…features you need from a provider to run the automation programs most helpful to your business.…
The first type of email automation is called an autoresponder.…An autoresponder is a single email sent automatically in response to a…specific event or action.…Examples include an email triggered by a specific date such as a birthday,…holiday, or calendar date, an email triggered by a specific time such as…lunchtime, or a few hours before an event, an email sent in response to filling…out a form such as ordering something online, or joining an email list, or an…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.