Automating your email marketing


show more Automating your email marketing provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Automating your email marketing

One of the best features of email marketing is the ability to automate your marketing communications. This section of the course shows you two ways to send automated emails to prospects and customers. You need an email marketing provider or a really good programmer to help you with email automation. Some automation scenarios are simple and some are simple conceptually, but they're very sophisticated technically. After viewing this section of the course, you'll know what type of automation features you need from a provider to run the automation programs most helpful to your business.

The first type of email automation is called an autoresponder. An autoresponder is a single email sent automatically in response to a specific event or action. Examples include an email triggered by a specific date such as a birthday, holiday, or calendar date, an email triggered by a specific time such as lunchtime, or a few hours before an event, an email sent in response to filling out a form such as ...

Automating your email marketing
Video duration: 3m 39s 56m 58s Appropriate for all Updated Nov 12, 2012

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Automating your email marketing provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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