Join John Arnold for an in-depth discussion in this video Adding social features, part of Email Marketing Basics.
In this section of the course I show you how to combine email and social media…to increase the number of social interactions your emails receive.…Emails can be forwarded, shared, liked, tweeted, rated, and reviewed.…You can use basic social media features to promote your social media content…to your email subscribers and you can use more advanced social media features…to allow your social media followers to view your emails without receiving…them in an email inbox.…Here's how it works.…To promote your social media content to your email subscribers, simply include…links to your social media sites in the body of your emails.…
For example, you may want to add a Facebook icon to your email linked to your…business page on Facebook.…Posting your emails to social sites is easy with email marketing providers,…because they can automatically send your emails to inboxes, Facebook walls, and…Twitter pages when you schedule your email to go out.…That way you can create the email content once and publish it everywhere as one campaign.…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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