Adding content


show more Adding content provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters show less
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Adding content

In the last video, we coded the layout of a two-column HTML email. Let's work now on adding content. This is where we left off. We had a very straightforward HTML table layout, with the header, the content area, and the footer all clearly defined. If we go back to our original design, you'll see some differences of course. For example, the EXPLORE CALIFORNIA block should be aligned to the right. We need all of these images and content. We need smaller fonts, et cetera. But let's begin with the content.

We begin with the pseudo body table and the wrapper table for the HTML email. Next, we'll add copy, so we add a link to the web page version of the newsletter if it exists. It tells readers how you got their email address and where they can unsubscribe if they want to do so. In the email itself, we add copy for the left-column area. We know, if we go back to the original design, that the W is to be large and to have color.

We won't deal with the color or the size today, but ...

Adding content
Video duration: 3m 39s 2h 24m Appropriate for all

Viewers:

Adding content provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters

Subjects:
Business Web Marketing
Software:
HTML
Author:
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