Join Sally Norred for an in-depth discussion in this video What is a webinar?, part of Webinar Fundamentals.
- [Voiceover] Let's get clear about the definition of the term Webinar. The word Webinar is short for Web-based Seminar. A Webinar is a presentation, a lecture, or a workshop delivered over the web. It incorporates audio and visual elements as well as audience interaction. Webinars allow organizations to deliver their message to hundreds of people at the same time, across geographic boundaries. This flexible delivery model has made Webinars an increasingly popular way for businesses to connect presentations and training events. Let's talk about how Webinars are different from Webcasts.
While a Webcast is a one way web broadcast to the audience with limited audience interaction. A Webinar is a collaborative presentation with features that may include audience Q and A or audience polls that encourage interaction between audience and presenter. A Webinar is also different from online meetings. An online meeting allows people to meet and collaborate via web conference across geographic boundaries. Typically, all participants in an online meeting have similar privileges to speak and to share documents over their screen. In a Webinar, typically only presenters are granted audio and sharing privileges.
Some typical features of a Webinar include slide show presentations, website or software demos, live or streaming video, real time audio communication through a phone or computer VOIP connection, meeting recording, white boards with annotations that allow the presenter or attendees to highlight or mark items on the screen, text chat for live question and answer sessions, polls and surveys directed to the audience, and screen desktop or obligation sharing. Hosting a Webinar requires the use of a web conferencing solution.
For full access to standard Webinar features a solution specific to Webinar production is required. A few examples of Webinar specific software are GoToWebinar, WebEx Event Center, and Adobe Connect. Webinar tools sometimes require additional software to be installed by the presenter and or the participants, prior to participating in the event. Audience members can register for the Webinar in advance and sign on to the Webinar through a registration URL. Different Webinar software solutions offer different features.
With most software, attendees can interact with presenters by typing in questions via a chat window and responding to surveys and polls during the Webinar. The most critical benefits of using Webinar software include pre-event registration tools, audience interactivity tools, and secure access rights that are specific to presenter level and attendee level participation. It's important to understand the specific characteristics of a Webinar before you produce your own. It will help you select the appropriate Webinar tools and plan your event.
- What is a webinar?
- Making webinars engaging
- Comparing webinar software, like Adobe Connect and WebEx Event Center
- Selecting topics and presenters
- Creating an agenda
- Scheduling and marketing your webinar
- Using audio and video
- Recording the webinar
- Handling audience Q&A
- Following up with attendees