From the course: Learning to Run Webinars
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Understanding how businesses use webinars
From the course: Learning to Run Webinars
Understanding how businesses use webinars
- Let's explore the variety of strategic ways that businesses can use webinars. Webinars are often used by businesses for attracting sales leads, building customer relationships, and informing and training employees. Many companies use webinars to generate new sales leads. Since attendees are showing interest in the company, by registering for and attending the webinar, it's a natural way to connect with potential customers. In order to attract sales leads, the webinar event may be a part of a product launch plan, or companies may offer a webinar to describe how their product or service can help with a customer pain point. Webinars can be a way to extend the geographic reach of a company, since people can sign up for and attend a webinar from anywhere in the world. Companies may also use webinars to build relationships with current customers. They can use webinars to build community and add value to their brand by providing information that their clients want. Businesses can use…
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