From the course: Learning to Run Webinars

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Marketing your webinar

Marketing your webinar

From the course: Learning to Run Webinars

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Marketing your webinar

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- When you're marketing your webinar focus on attracting attendees from your target audience. Your webinar will be more successful with a smaller group that's the right audience for the webinar, than with a larger random group of attendees. How do you attract the audience you want to attend? Good webinar marketing starts with a webinar topic that resonates with your target audience. Make sure the topic is something that you're target audience wants to know about. Write an attention grabbing webinar topic title that addresses a solution to a pain point for your audience. In addition to a good title, write a brief webinar description that describes the benefit of the webinar to your target audience. Think about what they will get out of the webinar, and write those takeaways in the description. Take that title and description and create an effective landing page for your webinar. Besides the title and description, include the presenters names, the time and date of the webinar, and a…

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