Join Sally Norred for an in-depth discussion in this video Defining your purpose, part of Learning to Run Webinars.
- The first step to producing a successful webinar…is to define your webinar's purpose.…Defining the webinar purpose from the perspective…of your audience will increase…attendance, participation, and engagement.…Webinars can be used to train,…to inspire, to introduce, or to inform an audience.…It's important to have a specific purpose…defined for each webinar you produce.…Before you can define your purpose for your webinar,…you need to define your target webinar audience.…Get specific about the audience you want to invite.…Is is current customers or potential sales leads?…High level managers or product end users?…Describe your target audience members…for the webinar you're planning.…
Narrow down your audience so you know…how to focus your content.…When you're defining your webinar's purpose,…taking the perspective of how your webinar…will benefit your audience,…will make your webinar more engaging.…Audience engagement will increase attendance,…improve participation, such as Q&A in polling,…and reduce attendee abandonment during the webinar.…
- What is a webinar?
- Making webinars engaging
- Comparing webinar software, like Adobe Connect and WebEx Event Center
- Selecting topics and presenters
- Creating an agenda
- Scheduling and marketing your webinar
- Using audio and video
- Recording the webinar
- Handling audience Q&A
- Following up with attendees
Skill Level Appropriate for all
PowerPoint 2013 Essential Trainingwith Jess Stratton3h 18m Appropriate for all
Camtasia Studio 8 Essential Trainingwith Chris Mattia6h 19m Beginner
1. Understanding Webinars
2. Selecting Webinar Software
3. Planning Your Webinar
4. Producing Your Webinar
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