From the course: Learning to Run Webinars

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Defining your purpose

Defining your purpose

From the course: Learning to Run Webinars

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Defining your purpose

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- The first step to producing a successful webinar is to define your webinar's purpose. Defining the webinar purpose from the perspective of your audience will increase attendance, participation, and engagement. Webinars can be used to train, to inspire, to introduce, or to inform an audience. It's important to have a specific purpose defined for each webinar you produce. Before you can define your purpose for your webinar, you need to define your target webinar audience. Get specific about the audience you want to invite. Is is current customers or potential sales leads? High level managers or product end users? Describe your target audience members for the webinar you're planning. Narrow down your audience so you know how to focus your content. When you're defining your webinar's purpose, taking the perspective of how your webinar will benefit your audience, will make your webinar more engaging. Audience engagement will increase attendance, improve participation, such as Q&A in…

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