Distributing and Marketing Ebooks

with David Wogahn
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Distributing and Marketing Ebooks
Video duration: 0s 3h 16m Intermediate

Viewers:

Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.

Topics include:
  • Understanding ebook trends and how to make them work for you
  • Using measurement, tracking, and analysis tools just for authors
  • Working with Amazon Kindle Direct Publishing, NOOK Press from Barnes & Noble, and Kobo Writing Life
  • Becoming an approved publisher to the iBookstore
  • Writing and distributing press releases
  • Networking with authors and publishers
  • Acquiring an ISBN number and copyright
  • Pricing ebooks
  • Selecting an aggregator
  • Using Amazon services
  • Selling ebooks directly
Subjects:
Business Design
Author:

Welcome

- [Voiceover] Hi, I'm David Wogahn and welcome to Distributing and Marketing eBooks. In this course, I'll walk you through every step of the process necessary to get your eBook into the major online eBook stores as well as some other ways you could leverage your eBook investment. First, I'll help you understand the current state of eBooks. Then, we'll look at each of the planning considerations, including pricing, DRM, metadata, copyrights and royalties. We'll also talk about basic marketing tactics that you can use to launch any eBook, such as press releases, reviews, and networking.

I'll walk you through the pros and cons of distributing through aggregators like Smashwords and BookBaby. We'll also take a deep look at Amazon's family of services for authors, such as KDP Select, CreateSpace, Goodreads, and Author Central. We'll cover all this plus plenty of other tips and techniques. So let's get started.

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