Book marketing is an entire subject unto itself. …Marketing efforts often depend on the type of book being marketed, how …established the author is, available resources like cash and relationships, …and certain market conditions such as holidays or current events. …It's a broad subject that is also sensitive to advanced planning, so rather …than try to cover all the potentialities, we're going to focus on basic marketing …tactics that anyone can use for just about any book launch.…
Things such as review, press releases, networking with other authors and …publishers, and creating marketing handouts. …But before we get into those, I wanna talk about what I call, your addressable audience. …These are people like media outlets and editors that you may know, or know of, …people you have in your email contact list, or you might have a mailing list, …or subscribers to a newsletter. Hopefully you have a large social media …following in one of these areas: Facebook, Twitter, Pinterest, and then …
Author
Released
5/21/2013- Understanding ebook trends and how to make them work for you
- Using measurement, tracking, and analysis tools just for authors
- Working with Amazon Kindle Direct Publishing, NOOK Press from Barnes & Noble, and Kobo Writing Life
- Becoming an approved publisher to the iBookstore
- Writing and distributing press releases
- Networking with authors and publishers
- Acquiring an ISBN number and copyright
- Pricing ebooks
- Selecting an aggregator
- Using Amazon services
- Selling ebooks directly
Skill Level Intermediate
Duration
Views
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Deke's Techniques
with Deke McClelland156h 54m Intermediate
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Introduction
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Welcome1m
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1. Understanding Ebooks
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2. Measurement, Tracking, and Analysis Tools for Authors and Publishers
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3. Launching Ebooks: The Basics
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Getting reviews9m 44s
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4. Ebook Launch Fundamentals: Predistribution Planning and Tasks
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ISBN requirements for ebooks5m 42s
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Cataloging in print1m 57s
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Ebook cover formatting5m 39s
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Ebook royalties5m 54s
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The art of pricing ebooks3m 56s
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5. Direct Distribution
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Using Kobo Writing Life5m 47s
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6. Aggregators/Third-Party Distribution Options
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7. Amazon Tools for Publishers
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Using KDP Select8m 23s
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Using Amazon Associates4m 29s
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Using Goodreads and Shelfari5m 35s
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8. Leverage Your Book Investment: What Else Can You Do with Your Ebook Files?
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Selling directly5m 30s
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Video: Introduction and categorizing your addressable audience