Introduction and categorizing your addressable audience

Book marketing is an entire subject unto itself. …Marketing efforts often depend on the type of book being marketed, how …established the author is, available resources like cash and relationships, …and certain market conditions such as holidays or current events. …It's a broad subject that is also sensitive to advanced planning, so rather …than try to cover all the potentialities, we're going to focus on basic marketing …tactics that anyone can use for just about any book launch.…

Things such as review, press releases, networking with other authors and …publishers, and creating marketing handouts. …But before we get into those, I wanna talk about what I call, your addressable audience. …These are people like media outlets and editors that you may know, or know of, …people you have in your email contact list, or you might have a mailing list, …or subscribers to a newsletter. Hopefully you have a large social media …following in one of these areas: Facebook, Twitter, Pinterest, and then …