Join Trish Witkowski for an in-depth discussion in this video Tchotchkes, coins, and the curiosity factor, part of Learning Direct Mail Strategy.
…Object marketing is an old school technique to try to gain or retain…customers by giving them something useful that could keep their brand top of mind.…Little tchotchkes are great for companies that offer certain types…of recurring services like accounting, plumbing, dry cleaning or similar.…More valuable giveaways that support creative…marketing concepts can be attractively packaged with…marketing material and mailed to targeted…customers or prospects for a memorable impression.…When considering…what to give away, remember that the best gifts are…the ones that connect somehow to your product service or offer.…
Now, I want to explain few object marketing terms for you.…In direct marketing there are premiums and there are freemiums.…A freemium is something that is sent to you for free as a gift.…It's meant to make you feel a bit guilty and ultimately drive a response.…Think of the free return address labels in your name…or, the free holiday cards you've gotten in the past.…Or, that unmistakable…penny showing through the window of an envelope.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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