Join Trish Witkowski for an in-depth discussion in this video Sampling and sensory effects, part of Learning Direct Mail Strategy.
…You can create an emotional response through a sensory experience.…And there are lots of different ways to…engage the senses in your direct mail campaigns.…You can use sensory effects or techniques, or…you can send an actual sample of the product.…So let's start with sampling.…Customers feel more comfortable with your product if they can try it…without the risk of investment, and that's the power of a sampling program.…Sampling gets your product into the hands of the…consumer, rather than relying solely on packaging and ads, and…other forms of marketing, to convince the customer to buy or switch brands.…You can also deepen brand loyalty with…existing customers and bolster social media marketing programs.…There are different ways to execute…a sampling campaign, so consider the approach.…You can mail a free sample to a targeted list.…You could also send a postcard to drive those people to a website…to fill out a little bit of information to earn their free sample.…People are often motivated by the prospect of getting free stuff.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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