Join Trish Witkowski for an in-depth discussion in this video Quick Response (QR) codes, part of Learning Direct Mail Strategy.
…Quick response codes, or QR codes, were…created years ago for the automobile industry.…But these days you'll see the square, 2D bar codes everywhere.…On envelopes and printed marketing materials,…ads, posters, buildings, packaging, and more.…QR codes present marketers with the opportunity to give…customers quick access to additional information through their mobile device.…The codes are inexpensive to generate and implement, and they do not…require close proximity to be recognized as long…as they can be identified by the mobile device.…When the customer sees a QR code, they can scan the code…if they have a free QR code reader app on their phone.…
Where it goes next is up to the marketer, but…if it's done right, the customer can be engaged in…the next layer or two of the marketing campaign which…can speed up the process and lead to a sale.…Because people are scanning the code with a mobile device,…make sure that your code goes to a mobile friendly destination.…My friend John Foley, JR of qreateandtrack.com offers…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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