Join Trish Witkowski for an in-depth discussion in this video Parcels and irregular parcels, part of Learning Direct Mail Strategy.
…Sometimes, the material you need to mail just isn't fit for an envelope.…Often it's a strategic decision to get extra…attention, and that can be a good thing.…Especially for a highly targeted audience.…It can be a smart marketing move to spend a…little more to send something that will really make an impression.…Machinable parcels have a regular shape but they're too large or too rigid to…qualify as a USPS or US Postal Service letter or flat sized mail piece.…Many marketing kits and targeted materials are…sent in parcel formats to get attention.…
It doesn't have to be a plain brown craft cardboard box, it…can be colorful or printed with branding, and small or large in size.…Bear in mind that there are machinable and non-machinable parcels, so…look to the USPS for all of the most current guidelines.…An irregular parcel is too large or oddly shaped to be machine processed.…Mailing tubes fall into this category.…So if you really want to invoke the…curiosity factor in a target marketing campaign.…Sending something that is an unconventional shape an be the ticket.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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