Join Trish Witkowski for an in-depth discussion in this video Notes, stamps, and addressing techniques, part of Learning Direct Mail Strategy.
…Mail that feels personal has a far greater chance of getting opened, and there are…proven methods that are commonly used to…give the feel of personalization in direct mail.…Some methods are obvious, and some are astonishingly subtle.…There are three ways to apply postage to a…mail piece, a stamp, a meter stamp, and an indicia.…Meter stamps and indicias are very efficient, but they…can be a telltale sign of a mail campaign.…On the other hand, sending a mail piece as…a USPS or US postal service first class letter…with the real stamp, feels more personal to the recipient.…
Tests have proven that a very slight skew in the stamp…is even better, because it feels like it was placed by hand.…Unusual and custom stamps are real attention gathers.…A simple replacement of your standard business stamp to a…limited edition stamp is eye-catching and shows attention to detail.…There are also companies offering USPS approved custom postage…called PC postage, where you can import your own images and designs and…the postage bears a special bar code to the right of the image area.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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