Join Trish Witkowski for an in-depth discussion in this video Next steps, part of Learning Direct Mail Strategy.
…In chapters one and two, we looked at your marketing approach.…In chapters three through five, we looked at the wide assortment of…mailing formats, talked engagement strategies, and…learned about integrating technology with mail.…In chapter six, we addressed common concerns about mail and the environment.…And in chapter seven, we looked at testing, tracking, and measurement.…At this point, you should feel pretty good about your odds.…You now have a path to follow,…a workflow for creating mail that…achieves, or even exceeds, your marketing goals.…I want you remember that mail does not discriminate, whether you're a home…business or a large corporation, everyone has…the opportunity to experience success with mail.…
Direct mail, as we've learned, is a powerful thing.…It's a chance at a private conversation with your customer or prospect.…What sets apart those who are successful with…mail and those who aren't, is a commitment to planning, a conscious effort to…use best practices, and a drive to set goals and improve on the results.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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