Join Trish Witkowski for an in-depth discussion in this video Newsletters and flyers, part of Learning Direct Mail Strategy.
…Some forms of mail exist simply due to the…needs of the people who are charged with producing them.…Newsletters and flyers fit this category.…They're simple, desktop friendly formats that can be produced by…just about anyone who has a computer and a laser printer.…A newsletter is generally a multi-page mail format…that is used to deliver news and educational information.…In many cases, newsletters are desktop published and laser…printed in formats that suit standard desktop printing devices.…Newsletters can…also be professionally produced and distributed.…And even so, most remain within fairly standard sizes and formats.…
Common newsletter formats are four page. Four page with a two page insert.…Four page with a four page insert.…Quarter fold, tri-fold and a tri-fold with the final fold in half.…A flyer is a U.S. letter size sheet, usually printed on one side.…For best mailing rates, flyers are folded in half…with the printed side down in the interior and…close with tabs or wafer seals, and…adhesive mailing label is usually applied by hand.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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