Join Trish Witkowski for an in-depth discussion in this video Marketing automation, part of Learning Direct Mail Strategy.
…If you're trying to manage all of your sales and marketing…efforts manually, it can be very difficult to keep track of all…of the data, and to know for sure if individuals on…your team are seizing every opportunity and sending the right marketing messages.…There are many marketing automation software tools on the…market today, each offering a range of tools and services.…Most promise to streamline repetitive and time-consuming marketing…tasks, such as lead management, database management, tracking and…reporting, manage email, mobile, and social media…marketing, automate responses and customer interaction all…with the right customers at the right time and in the right marketing channel.…
These systems tend to be on a software as a service…or a SaaS platform and offer a single point of access…for comprehensive reporting features that are really helpful when you're trying…to access which marketing techniques and…campaign strategies offer the most promise.…Marketing automation software systems offer measurable…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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