List maintenance

…Building a great list is half the battle. Maintaining the list is the other half.…Practicing good list hygiene is critical to…keeping your list at or near 100% deliverability.…A properly formatted list also allows you…to qualify for the best mailing rates possible.…And who doesn't want to save money?…Whether your data was compiled in-house or managed by a list acquisition…service, every list must go through…a rigorous list hygiene and standardization process.…The cleansing…of your data ensures that your mail piece gets where it…needs to go and then qualifies for the best postage rates.…

Many print or marketing service providers and mail houses offer help in this area.…They often call it list services, data services, or data hygiene.…Data hygiene or data scrubbing resolves duplicates and near-duplicates.…So what's the difference?…I go by Trish Witkowski but my full name is Patricia Witkowski.…So a true duplicate would be two identical…entries for Trish Witkowski. These are easy to identify and remove.…A near duplicate would be one entry for Trish Witkowski…