Join Trish Witkowski for an in-depth discussion in this video List maintenance, part of Learning Direct Mail Strategy.
…Building a great list is half the battle. Maintaining the list is the other half.…Practicing good list hygiene is critical to…keeping your list at or near 100% deliverability.…A properly formatted list also allows you…to qualify for the best mailing rates possible.…And who doesn't want to save money?…Whether your data was compiled in-house or managed by a list acquisition…service, every list must go through…a rigorous list hygiene and standardization process.…The cleansing…of your data ensures that your mail piece gets where it…needs to go and then qualifies for the best postage rates.…
Many print or marketing service providers and mail houses offer help in this area.…They often call it list services, data services, or data hygiene.…Data hygiene or data scrubbing resolves duplicates and near-duplicates.…So what's the difference?…I go by Trish Witkowski but my full name is Patricia Witkowski.…So a true duplicate would be two identical…entries for Trish Witkowski. These are easy to identify and remove.…A near duplicate would be one entry for Trish Witkowski…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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