Join Trish Witkowski for an in-depth discussion in this video The Intelligent Mail barcode (IMb), part of Learning Direct Mail Strategy.
…Believe it or not, the U.S. Postal Service's…Intelligent Mail bar code or IMb is the…key to intelligent sorting, tracking and address services…all wrapped up in one unassuming little bar graphic.…The IMb offers a lot of technology in…its compact stature, consolidating the functionality of its…predecessors the Post Net and the Planet Code…into a unique and power packed 2D code.…Besides the aesthetic improvement of printing only one bar…code in a mail piece, the benefits actually go much deeper.…At the most basic level, use of the IMb…allows USPS customers to qualify for automation discounts, which…are better postal rates that are extended to you,…because you've made the sorting process easier for the USPS.…
The IMb has something far more powerful, however, and there are two programs.…OneCode ACS offers automatic electronic address correction for IMd users…mailing first class, standard mail, periodicals, flats or letters.…This service reduces the volume of undeliverable mail…and reduces manual address correction costs and efforts.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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