Join Trish Witkowski for an in-depth discussion in this video Inline finishing for mail, part of Learning Direct Mail Strategy.
…What if you need, or want, to mail…hundreds of thousands, even millions of mail pieces.…How can you possibly apply some of…the exciting formats and engagement techniques featured…in this course when you're dealing with…massive volumes of mail and critical drop dates?…There are print facilities that specialize…in long-run direct mail, and these operations…invest tens of millions of dollars…into perfecting their processes for their customers.…Unlike traditional printing,…make readies for long run automated web process can average four…to ten hours and up, depending upon the complexity of the job.…
A make ready is the time it takes to get the press ready to run the next job.…The cost of a make ready is primarily dependent upon…the number of hours it takes to prepare the press.…And in long run scenarios that cost can range…from $2,000 to $20,000 but the payoff is huge.…High speed inline printing and finishing…systems can take a mail product from a roll of paper to…a highly personalized, printed, folded, inserted,…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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