Join Trish Witkowski for an in-depth discussion in this video Green mail strategies, part of Learning Direct Mail Strategy.
…If you're looking to make a statement, there are several basic…and visible things that can be done to boast environmental consciousness.…If it's not all about image, there are less…physical green techniques that can be incredibly beneficial as well.…The approach you choose to use will have more to do with your unique situation.…What are your goals, or your client's goals, and how much…time, effort and money do you want to dedicate to the mission?…Our first green strategy is paper choice.…Paper often gets a bad…rap, and for no good reason.…Papers derived from renewable resources, it's made with…high levels of renewable energy, and is recyclable.…
As a matter of fact, nearly 70% of all…paper consumed in the U.S. is recovered for recycling.…It's important to choose paper that's made from wood that has been legally harvested.…Forest Chain of Custody certifications programs like FSC, which…stands for Forest Stewardship Council, and SFI, or sustainable…forestry initiative, require third party audits to confirm…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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