Join Trish Witkowski for an in-depth discussion in this video Folded self-mailers, part of Learning Direct Mail Strategy.
…A folded self-mailer, or FSM for short, is a…folded format that meets the specific requirements of the…postal service and can be mailed without the protection…of an envelope if the open edges are sealed properly.…Many mail formats are considered self-mailing formats, but…folded self-mailers are made from a single folded sheet.…USPS, or US postal service, letter size mail…require tabs or glue to meet machine ability requirements.…Often marketers choose to use an envelope instead to avoid the aesthetic issue…that can be caused by torn tabs or glue residue on a mail piece.…
In the U.S. there are very…specific requirements for folded self-mailers related to…size, thickness, panel count, tabs, glue,…flaps, folding styles, address placement, and more.…But, don't let the rules and regulations discourage you.…There are limitless creative opportunities in this category of mail.…Believe me,…I've seen thousands of creative folded self-mailers over my career.…So for the latest guidelines, download my quick guide…to folded self mailers, located in the exercise files.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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