Join Trish Witkowski for an in-depth discussion in this video Envelopes and opening mechanisms, part of Learning Direct Mail Strategy.
…The envelope plays a very important role in direct mail.…In some cases, marketers may chose to focus all of the attention and budget…on the enclosure with the assumption, of course, that the envelope will get opened.…But what if it doesn't get opened at all?…An envelope can take on many different forms and finishes.…You can use a white envelope, or one…that's made with colored, textured or specialty paper.…You can use a non-paper envelope.…Like the crystal clear, mylar envelopes or…a unique size or format.…You can print full color on one or both sides and place a message on it.…
You can use a window envelope.…Windows come in standard or custom shapes and sizes.…You can line the envelope and print the interior.…You can even make the envelope fun to open with an engaging opening mechanism.…Special devices like thumb notches and zip strips that are built into…the envelope give the recipient a cool way to get to the contents.…And that added…interaction can increase your chances of response.…These envelopes are samples from my friends at Tension Envelope.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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