Join Trish Witkowski for an in-depth discussion in this video Envelope mailers, part of Learning Direct Mail Strategy.
…An envelope can be a choice or a requirement.…There are some folded formats that simply cannot…be self-mailed often due to the number of…open edges, irregular shapes or the inability to…meet tabbing requirements for machinability or machine processing.…If your mail piece has more than one…component it will also likely mail in an envelope.…In general, envelopes offer protection to your content…and a nice opportunity for a marketing teaser.…Teasers are usually one-liners…printed on the outside of the envelope that are meant to get you to open it.…One of the other benefits of using an envelope…is the element of surprise and the curiosity factor.…
There are also lots of creative options with envelopes:…colored printing, personalization, Zip strips like this one right here,…window envelopes, different shapes and sizes, but bear in…mind that there's extra cost involved in using an envelope.…And that custom sizes or envelopes made with specialty…papers, may require extra lead time and sometimes minimum order quantities.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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