Join Trish Witkowski for an in-depth discussion in this video Direct mail format terminology, part of Learning Direct Mail Strategy.
…This video serves as a quick primer to get…you up to speed on the language of direct mail.…I'm going to introduce a format, and then I'll…give you a quick explanation of what it is.…By the time we're done, you should have a good…idea of some of the most common terms used in mail.…Let's start with billboard.…A billboard is a large, card-format mail piece.…Here's an example.…So, postcards are small, and they're to a very…specific size, and billboards are large card format mail pieces.…A buckslip is a small, single-sheet insert such as this.…
You get these a lot with different credit card statements or things or…the kind of the small, lightweight, little insert that goes into an envelope mailer.…Slim Jim is the nickname for a USPS…or a U.S. Postal Service letter-sized booklet-format mailer.…The size is really what makes it a Slim Jim.…So, it's the booklet format.…Business reply mail is a response mechanism…where the company can send a mail-ready card or envelope,…and it makes it easier for the customer to respond.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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