Join Trish Witkowski for an in-depth discussion in this video Dimensional and hi-tech mail, part of Learning Direct Mail Strategy.
…Many see print just as the name implies. Ink on paper.…All others on the cutting edge see print as a method for…delivering different forms of technology and…dimensionality that can enhance the print experience.…One of the most exciting things you can do with direct mail is…to send someone a flat mail piece…that when opened becomes dimensional or interactive.…Maybe it's a pop up or a swinging panel.…Where the page opens out and expands like a starburst.…This example…from my friends at Stop Sure Graphics is called the book cube.…The mail piece shifts flat and when…opened that three dimensional cube pops into shape.…
Cool stuff and a memorable keep say to boot.…There are amazing things going on in the dimensional mail…arena but you have to know where to look for them.…Use terms like dimensional mailers, 3D mail and pop-up mail to begin your search.…Imagine your customer your mail piece and utilizing the latest…in technology to learn about your new product.…Now, that's pretty powerful.…Tech savvy marketers are embedding wafer…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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