Join Trish Witkowski for an in-depth discussion in this video Contests, surveys, and official-looking mail, part of Learning Direct Mail Strategy.
…As a marketer, sometimes you might not be looking for a sale.…Maybe you want feedback on your products…or information to add to your customer database.…There are many ways to motivate a customer to…get the information or response that you're looking for.…Let's start with contests.…A great contest can motivate your customers to do whatever is required to…qualify for a chance at the prize and that can be a good thing.…Logically, sometimes the bigger the prize the greater the motivation to participate.…There are a lot of different contest ideas…out there and many companies choose to pay a…fee for contest insurance, so that if someone…beats the odds and wins the cost is reimbursed.…On a negative note, contests are often used in predatory mailing schemes.…Because of this, some consumers are leery of contests.…Be sure to demonstrate that the contest is legitimate and make sure the…prize is compelling and that the contest actually ties to your brand and products.…Bear in mind that there are people who will enter anything…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Learning Print Production (2012)with Claudia McCue4h 26m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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