Join Trish Witkowski for an in-depth discussion in this video Circulars, inserts, and wraps, part of Learning Direct Mail Strategy.
…Circulars, inserts, and wraps play a very specific role in mail.…They're formats design specifically for mass marketing to consumers.…A circular is a mass-produced retail promotion…usually run on lightweight newsprint quality paper.…Circulars are most commonly used as an efficient and cost-effective way…to widely distribute print coupons…and advertising specials for consumer products.…This type of mail product is usually half or quarter folded and printed…in one of three formats.…Tabloid, broadsheet which is like a tall newspaper format or multi-page.…
Other mail products that are produced along the same…lines of circulars are newspaper inserts and advertising wraps.…The inserts and wraps do not self-mail.…Rather they become part of a larger mail piece.…Inserted into a section of a newspaper…or folded and wrapped around other marketing content.…If you market co consumers, circulars, inserts, and wraps can be…an efficient way to get your message out to the masses.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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