Join Trish Witkowski for an in-depth discussion in this video Cards, stickers, and activities, part of Learning Direct Mail Strategy.
…When you're thinking about engagement strategies for mail, it's…totally okay to give the consumer something to do.…As a matter of fact, it can be more than okay.…A peel and remove card, a sticker, or a mini…project can be a valuable little trick that provokes response.…Let's start with cards.…Everybody loves a wallet-sized money saver, right?…I mean, who doesn't like to save money?…Plastic or paper cards are often printed separately…and tipped, or glued, on to the page.…The recipient…simply peels them off and saves them.…It's also a good idea to understand the preferences of your audience.…Certain ages and income levels can prefer plastic or paper board cards,…and some pay prefer more traditional and less expensive tear-out paper coupons.…This direct mail sample is from the folks…at Suttle-Straus, and a plastic card was tipped onto…the mail piece and could be redeemed for a free lunch with one of their sales reps.…Stickers are a fun low-tech direct mail tool.…One way to use stickers in direct mail campaigns is to include stickers that must…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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