Join Trish Witkowski for an in-depth discussion in this video Cards and postcards, part of Learning Direct Mail Strategy.
…The card is one of the most common low-budget forms of…mail, and can be very effective,…especially for prospecting campaigns and promotions.…Most people call any two-sided card format mail piece a postcard.…But that's not the case.…A USPS postcard, that is, a United State Postal…Service postcard has very specific dimensional and thickness requirements.…A postcard measures a minimum of 5" by 3 and 1/2, and a maximum of 6" by 4 and 1/4.…If your single sheet thickness card format mail piece…does not meet those requirements, it's just a card.…
And it will mail as a USPS letter…or flat, depending upon its dimension and thickness.…So be sure that your card is no larger than the…USPS letter mail requirements, unless of course you want it to be.…And if your card is larger than any of these dimensions, it's considered a flat.…By the way, the nickname for a large format card is a billboard.…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Building an Integrated Online Marketing Planwith Matt Bailey3h 7m Intermediate
Learning Print Production (2012)with Claudia McCue4h 27m Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 58m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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