Join Trish Witkowski for an in-depth discussion in this video Bound materials, part of Learning Direct Mail Strategy.
…There are several types of bound materials that are used for mail.…I am going to start with booklets and bookalogs.…Booklets are USPS or U.S. postal service letter…size multi page mail pieces with a bound edge.…This format is also commonly called a Slim Jim.…Depending upon page count the binding method…can vary from settle stitching to perfect binding…or pasting which is a binding style where a small number of pages are glued in.…Booklets are almost always…self-mailing, and there are many variations of this format.…Here are just a few.…
There are several different booklet formats defined by…the USPS, and the formats have very specific…paper weight and tabbing requirements, so check with…the postal service for the most recent guidelines.…Bookalogs utilize the booklet format, but they feature catalog content.…Next is catalogs and magalogs.…A catalog is a USPS flat-sized multi-page mail piece with…a bound edge.…In general, catalogs contain itemized lists of products and marketing material.…Catalogs are produced in a variety of sizes and the sizes are…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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