Join Trish Witkowski for an in-depth discussion in this video Augmented reality (AR), part of Learning Direct Mail Strategy.
…Augmented reality, or AR, is an amazing, cutting-edge…technology that offers an engaging experience that leverages…the camera lens, the GPS system, and the…Wi-Fi in your smart phone, tablet, or laptop.…It combines the view through your camera lens with computer-generated data…and imagery to augment, or enhance, what we perceive we're looking at.…Augmented reality, when combined with print,…can send a powerful marketing message.…There are two categories…of augmented reality. Location-Based and Marker-Based.…A location-Based AR product uses your smart phone or tablets geolocation and…directional sensors to overlay additional information…with regard to where the user is.…
For example, if a user is aiming their phone at the Empire State Building,…a location-based AR program would know exactly…where they are and what direction they're facing.…And they might overlay tourist information or, my favorite,…they might superimpose the image of a real looking dinosaur approaching the building.…Scary stuff.…A marker or vision-based AR product recognizes…
- Defining the mailing list
- Keeping your mailing list up to date
- Creating the offer
- Formatting strategies
- Using special packaging like varnishes, stamps, and stickers
- Leveraging technology, such as variable data printing
- Adding an Intelligent Mail barcode
- Green mail strategies
- Tracking and measuring results from your direct mail campaign
Skill Level Beginner
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. The Audience
2. The Message
3. The Format
5. Leveraging Technology with Mail
6. The Environmental Argument
Green mail strategies4m 51s
7. Testing, Tracking, and Measurement
Next steps1m 36s
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