- View Offline
- What is a creative brief?
- Who uses creative briefs—and how?
- Reviewing sample briefs
- Working with clients
- Soliciting good input
- Developing actionable insights
Skill Level Appropriate for all
- Hi, my name is Terry Lee Stone, and I'm here to help you with a key design tool, the Creative Brief. Creative Briefs are a plan that kicks of the collaboration between the client and the creative team. They provide an essential framing and planning exercise, a roadmap for your creative work, and are a formal document that you can use to help manage projects. Let me be your guide on how to partner with your clients to develop great Creative Briefs, and then use them to both inspire your design and keep your projects on track.
In this course, I'll cover the development process, the writing, and the implementation of Creative Briefs. So let's get started.