Join Matt Bailey for an in-depth discussion in this video The value of social media, part of Web Analytics Fundamentals.
As with any other channel, you can determine the value of marketing in those channels. …We can do the same thing with social media. …The first thing to remember is that not all social media channels are equal. …They're all very different because they appeal to different types of people who …communicate in very different ways. Some channels are very active and require …an active approach from the visitor. Others are very passive, and so people …that take in those streams of information will act in a passive manner.…
Also, when measuring just different activities that lead to conversions, we …talk about the number of posts. Exact Target did a study of multiple …companies and the marketing work they did in different channels. …When broken down, all of the work by number of posts, that is, the number of …posts that were made to Twitter, to their blogs, and to discussion forums. …46% of all their posts went to discussion forums, 37% to blogs, and 17% to Twitter.…
This is where the activity of multiple companies was focused in developing their …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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