Join Matt Bailey for an in-depth discussion in this video The value of the entry page, part of Web Analytics Fundamentals.
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Now let's look specifically at the value of the entry page, the first thing …someone sees. Again, visitors who searched for a …specific term or came from a source. We're looking specifically at search …visitors, and their search for specific information. …Because those are the ones that exhibit the bounce behavior and are particular to …the first page that they see. So we're looking at that entry in order …to determine the value. I'm going to start with an example. …A case study of one company where we worked with them.…
And they had a primary key word that generated business for them. …Now the average keyword conversion rate was 2.2%. …That means about 2 out of a 100 people that came from a search engine would …become a lead for them. So based on that it was a pretty good …conversion rate for the term. But when we started breaking down by …landing page, how people acted, we saw a very different story. …You see, the homepage ranked number 3 for this keyword.…
We received almost 3,000 search visitors, but the bounce rate was higher than average. …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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