Join Matt Bailey for an in-depth discussion in this video The value of email, part of Web Analytics Fundamentals.
Now, of course, when we talk about measuring different methods of online …marketing, we can't forget about email. Email has developed sort of a bad …reputation and really isn't considered sexy when it comes to marketing online, …but we can't neglect it because people view email differently and different …email messages are sent. And so we need to evaluate our email, …just like any other form of marketing and find where we can optimize and find …better value in what we're doing. When we go back to our value equation, we …want to know how do people get to the site, where they entered and how many of …them did what we wanted them to do, in order to figure out what they're worth.…
So when we look at our source, where people came from, email fits into that. …Now, when they come from email, we have a number of links on that email and so we …can determine which page they enter. For example, the logo in a typical email …will link to the homepage. However, the links in your email which …link back to products or articles or other information can all be tagged so …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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