Join Matt Bailey for an in-depth discussion in this video The value of content, part of Web Analytics Fundamentals.
When you're measuring by value you can measure everything on your web site. …One of the most important areas to measure is the content of your web site. …What are people reading and does it help them? …When we start breaking down our segments and we start looking at our segment …equation for analytics, we looked for where people came from. …What were they looking for? What we're going to be looking at here, …is which page they entered at, and what they saw, because that's a critical part …of the conversion and then establishing a value for visitors in this specific segment.…
We're going to be looking at the landing pages, and the content that they saw And …how we can derive value from that. So when we're looking at this report, …what we're looking at is this goal set. There are four goals in the goal set and …of the four goals there is a 7.76% conversion rate. …That's very good. We're looking at about almost 8 out of a …100 people doing what we want them to do. Now we're finding the keyword in the …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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